News on local business, events, sports, jobs, education, lifestyles, travel and real estate. Indiana News delivers accurate and timely information.

The new Central Indiana newsroom, which is yet to be named, will produce nonpartisan journalism that is accessible daily and free of charge. It will be a hub for community voices and allow residents to set the newsgathering priorities. It will use a community reporting model, which trains and pays Hoosiers for coverage.

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IBJ Newsletters

Businesses love newsletters as a communication tool. They keep employees informed on company news and can include links to relevant articles.

Use special editions around elections to inform readers about political topics and candidates. A newsletter that is well-structured, interesting and useful should provide valuable information to its readers. It should also contain a call to action. This increases the likelihood that recipients will click through.

IBJ Daily

IBJ Daily delivers complete coverage of all the day`s important business stories. Stay on top of key developments that affect the central Indiana business community as they happen.

Join the thousands of business and community leaders and Indiana residents who choose IBJ as their primary local news source. Sign up for a free account today! Note: Editor`s note: Our updated comment policy governs how comments are moderated.

Gerry Dick, INdiana Business

Inside INdiana Business with Gerry Dick, the five-time Emmy award winning TV show, has been acquired by IBJ Media. The deal adds a new division to IBJ and will create an unrivaled business news powerhouse in Indiana.

It also includes a handful of other e-newsletters and other informational innovations for the business community. You can sign up for one or all of them for just $25 per month.

INpower

A complimentary quarterly publication, INpower is a one-stop shop for the latest news and opinion on Indiana`s energy technology industry. It provides insight into the state`s future and gives perspective.

Power is an interesting topic, and several companies are leading the charge in Indiana`s energy sector. Check out our latest issue for a roundup of the best and the brightest.

Real Estate Weekly

Indiana is a low cost state with stable employment markets and growing cities. It`s a place where investors can find opportunities to get their feet wet, especially with a low inventory and high occupancy rates.

It`s also home to mastermind groups like HomeVestors, 7 Figure Flippers and Collective Genius. They can help you do your research, make informed decisions and connect with other investors — which is crucial for success in real estate investing.

North of 96th

The best place to get your fix of Indiana`s best and brightest is at the office. The office covers 12,000 square feet and is home to several worthy candidates who are willing to spend their time. The office also houses a group of smart, sassy women who love sports as much as anyone.

IBJ Tech

Tech companies, startups and venture capitalists are a big part of central Indiana`s economic landscape. Find the latest news about what`s happening in the Indianapolis area`s tech sector with #IBJtech.

Some of the most innovative tech companies in Indy are also located in the fast-growing northern suburbs of Indy, such as Carmel, Fishers and Westfield. Visit North of 96th for local stories on developments in these areas.

The Rundown

The Rundown offers a weekly look at the news that matters most to central Indiana business and community leaders. This weekly feature covers newsworthy developments in politics, sports and business.

This program is new to WTIU`s TV News lineup. It`s the first time that the station has produced a regular TV show to cover topical issues in depth. It`s an experiment that has been well received, according to the station`s executives.

IBJ Forefront

IBJ Forefront is home to several news outlets including the Indiana Business magazine. IBJ is a trusted source for news and information about the Indianapolis area and beyond. Our intrepid reporters provide up to the minute stories on business, finance and government. Our award-winning website provides all the information you need about Indy. It is easy to use and free to view.

#TITLE#How to Build an Athletic Fence with Sports Sheeting#/TITLE#

Whenever you hear or read about a professional team exploring the possibility of relocating to another city, the desire for a new stadium is often the primary reason. A sparkling new stadium full of modern amenities attracts fans in droves — which generates significant revenues for the team and the local businesses that surround the facility such as bars, restaurants, hotels and retail stores. The NFL’s Oakland Raiders are the latest example of a sport’s team making a move in search of greener pastures. Playing from the antiquated Oakland Coliseum, which was constructed more than 50 years back, the team generated a mere $69 million in stadium revenues in 2015, according to Forbes magazine. In contrast, the Dallas Cowboys, playing in the pristine, state-of-the-art AT&T Stadium, raked in more than $440 million. Unable to get financial support to construct a new stadium in Oakland, the team’s possession sought and obtained approval from the league to move to Las Vegas, where it will play in a newly assembled 65,000-seat domed stadium (price tag: $1.9 billion) tentatively scheduled for completion in 2020. Annual earnings forecasts for the new facility range from $250-$350 million.

athletic fencing

THE EVOLUTION OF THE SPORTS STADIUM

While the origins of this sports stadium can be traced to the early Greeks, the first modern facilities were constructed in the mid-to-late 19th century. These sport venues were designed with practicality in mind — the aim was to hold as many spectators as possible, and amenities were virtually non-existent. The majority of these early structures were single-purpose facilities constructed mainly of wood, several of which were ultimatelydestroyed by fire. Goodison Park, a Liverpool, England soccer stadium that opened in 1892, was the first sports facility to feature a concrete-and-steel construction. The trend of single-purpose stadiums lasted through much of the 20th century. Facilities such as Fenway Park in Boston, which opened in 1912, and Ebbets Field in Brooklyn and Wrigley Field in Chicago, both of which were completed in 1914, were specifically built for baseball. Designed to blend into the surrounding city neighborhoods, these facilities featured comparatively small seating capacities and provided fans with a romantic, up-close ballpark experience that almost made them feel as if they were part of the action.

THE BIRTH OF THE MULTIPURPOSE STADIUM

The post-World War II migration of Americans from the city to the suburbs together with the increase in popularity of professional football resulted in the birth of the multipurpose sports stadium concept, which served as the model for those facilities constructed during the 1960s and 1970s. Designed for both football and baseball, these circular, symmetrical concrete facilities were typically constructed in suburban areas and offered easy access by interstate highway. Spacious parking lots were alsorequired to accommodate the heavy vehicle traffic, since these facilities were inaccessible via the towns’ mass transit systems. Examples of this multipurpose stadium concept included Robert F. Kennedy Memorial Stadium in Washington, D.C.; Veterans Stadium in Philadelphia; Three Rivers Stadium in Pittsburgh; Atlanta-Fulton County Stadium; and Jack Murphy Stadium in San Diego. The Houston Astrodome, which opened in 1965, was the world’s first multipurpose stadium to feature a domed roof and an artificial turf field.

THE RETURN TO THE SINGLE-PURPOSE STADIUM CONCEPT

While multipurpose stadiums offered the advantage of practicality and versatility, the uninspired cookie-cutter design featured in most of these facilities eventually fell out of favor with spectators, especially old-school baseball fans who longed for a return to the neighborhood ballpark feel and look. This caused the development of the retro-classic concept inspired by older facilities such as Wrigley Field and Fenway Park. The first of this retro-classic ballparks was Oriole Park at Camden Yards in Baltimore. Completed in 1992, Camden Yards rests on the website of an old B&O railroad yard in South Baltimore and features a sprawling, 1,100-foot-long, eight-story refurbished railroad warehouse for a backdrop. Other stadiums inspired by the Camden Yards model include Progressive Field in Cleveland, PNC Park in Pittsburgh, Citizens Bank Park in Philadelphia, AT&T Park in San Francisco and Miller Park in Milwaukee. These facilities combine the retro look and feel with all the modern features and amenities required to meet the demands of the 21st-century sports fan. These brand new baseball stadiums include expansive scoreboards and video replay screens, in addition to natural grass or artificial turf fields that are softer than artificial turf.

CURRENT AND FUTURE STADIUM DESIGN TRENDS

While the traditional stadium design catered to families, modern stadiums to appeal to the 18-to-34-year-old demographic. These younger individuals view going to a sporting event as a total entertainment experience that entails far more than watching a ball game. The design of newer facilities typically incorporates features such as pedestrian malls, entertainment plazas and concourses situated outside the stadium that allow fans to dine, shop and socialize before and after the match. Today’s facilities also feature numerous seating environments that extend well beyond the standard stadium seat in the middle of a crowded row of spectators. Premium seating options include private suites that resemble living rooms and can accommodate 10-15 fans. These suites include a private entrance from the stadium concourse and have features such as buffets, bars, television screens and computers with Internet access. Some stadiums even offer field suites situated in the front row that place fans right on top of the action. Stadium amenities have also come a long way, regarding the variety of food options. Along with the hot dog, beer and bag of peanuts, many stadiums offer a broad assortment of luxury cuisine and craft beers and wine to cater to a younger, more upscale crowd. Menu options at AT&T Stadium in Dallas, widely regarded as the crown jewel of NFL facilities, include everything from chicken fried quail to a brisket sandwich on pretzel bread smothered in melted onions, piquillo peppers and melted cheddar cheese. While the popularity of single-purpose stadiums continues, there are signs of an eventual return to the multipurpose idea. Based on John Rhodes, Director of Sports, Recreation and Entertainment at the London office of HOK, the architectural firm largely responsible for producing the Camden Yards concept, the multipurpose design has been gaining traction across Europe over the last ten years. Rhodes indicates there is a growing shift toward developing more civic-type facilities that can host a wide array of sporting and community events. Sustainability has also become a critical element in all new stadium projects to comply with LEED requirements. In a recent StarTalk Radio episode, Stadiums of the Future, Neil deGrasse Tyson dives into modern stadium designs and tech with co-hosts Gary O’Reilly and Chuck Nice and Benjamin Brillat of IBM Sports. Bejamin Brillat discusses how these improvements start right from once the stadium is only a hole in the ground. They bury the conduit from the concrete rightbefore it gets poured. Future designs will not only change how fans experience a game, but it could also change the sport.

The Step by Step Guide to Optimize Your Content to Sell

Writing great content is not easy. You need to take the time to write articles that will help you get traffic and convert those visitors into potential customer. The main purpose of great content marketing is to generate real results for your business, nurturing your ideal buyers into paying customers. By not optimizing your content, you may be missing out on valuable opportunities. Luckily, there are ways to optimize your content to sell – just follow these steps!

When it comes to content optimization, you should know that the process often involves making very small changes to your website that can have a significant impact. Tips on writing effective headlines. Search engines want to see that your content creation is readable, interesting, and relevant, which is why writing for humans and applying competitor research is important. Thankfully, there are tools that make this task easier than ever. Follow these six rules, and your quality content will be able to meet Google’s requirements for search visibility.

What is the advantage of putting all of your relevant keyword in the meta keyword tag?

You can also use focus keywords in your meta description and H1 tags. Google search will pick up on these focus keywords, and your content will be more likely to get better rankings in search engines. You can also use focus keywords in the H1 and H2 tags and in your meta descriptions. By following these steps, you can optimize your content to sell and gain a competitive advantage. You can even make your content more valuable for your audience by publishing on a regular basis. This way, you’ll develop a brand identity and keep customers coming back for more.

The best way to optimize your content for search is to write as naturally as possible. Google search console is constantly improving their algorithm and providing relevant results. You can use SEO writing assistant tools to check for keyword usage in your copy. And by using a target keyword tool, you can create SEO-friendly content without any hassle. The key to SEO success is having top-notch content. Make sure to write natural and relevant content. Avoid over-optimization and write naturally. Make your content unique and valuable. 

What are the steps in choosing a topic in writing? 

Choose the right topic. The most important step to writing great content is choosing the right topic. Make sure to choose an interesting topic and choose a subject you’re passionate about. This will help you create awesome content that will attract your target audience. And the right topic will make your content readable and engaging. So, choose the right topic and start writing! You’ll be amazed at what you can do!

Avoid keyword stuffing. Stuffing your content with keywords is detrimental to your SEO. The only reason to use it is to rank highly for a specific keyword. Stuffing doesn’t provide a good reading experience for your visitors, and you don’t want them to be disappointed with what they’ve found. Keep in mind that search engines focus on answering the intent of visitors. Optimizing your content for search terms without keyword stuffing isn’t an easy task.

How do you increase the visibility of published article?

As the number of articles published daily grows exponentially, your content needs to be excellent. Even average content doesn’t get shared by everyone – only exceptional content does. This is why the top 1% of articles generate seventy-five percent of social shares. This means that improving the quality of your content is a huge opportunity to sell more. It’s also important to remember that longer articles have higher chances of getting shared on social media platforms.

Remember that people skim content. In fact, you can optimize your content by identifying your target reader’s goals and writing content that meets these goals. Nielsen Norman Group studies reveal that people start reading content at the top left, and skim it more as they scroll down. That means your content needs to be relevant. If people want to find it interesting and helpful, they will likely read your content!

Use images to enhance your content and increase SEO rankings. Users prefer pages with images, and search engines read content differently. Search engines look for alt text to identify images. The alt text should be at least 125 characters long and incorporate keywords. The alt text should be descriptive and specific. If you use images in your content, make sure to include the keyword in the alt text as well. When choosing images, keep in mind that search engines are reading content differently than users do.

The Golden Rule For Writing SEO Friendly Headlines

There’s a golden rule of SEO friendly headline writing: it must deliver the content promised. It’s a fact that only two people out of 10 will actually read the rest of the article. That means that the title is crucial to the success of your entire piece. Use power words, common and uncommon words, and emotionally compelling phrases to catch the reader’s attention and entice them to read the entire piece. Use the EMV Headline Analyzer to analyze your headline and determine how emotional your content is. 

Having an effective internet marketing strategy means putting headline writing at the top of your list. A high-quality headline should include keywords, both for potential visitors and search engines. If your website is focused on one particular topic, consider placing relevant keywords in the headline. Learn more about headline writing. This is especially true if the headline is written in the style of a traditional article. You can find free tools that analyze your headline SEO rating using the tools above.

When crafting a headline, always remember that you are writing to attract readers. The reader sets expectations based on the headline. Hence, it’s best not to overpromise. Also, keep in mind that the human audience is the primary audience, while search engines are the second. Include your primary keyword research in the headline to help people find your content. A good headline should entice readers to read further and click on it.